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Think Big. Move Fast.

I’m an advocate of A:B testing of all elements of design and copy. However, that doesn’t mean that good design intuition can’t help advance the baseline from which you start your testing.

Which Test Won? has a list of real world A:B tests run on different homepages, lead gen pages, search landing pages etc, all with an eye to which helped advance the funnel the best.

Which Dell Coupons Page Layout Resulted in More Sales? A/B Test by an Online Publisher

VERSION A

VS.

VERSION B

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Helpfully, it also analyzes the results and draws specific design conclusions.

I recommend checking the site out for anyone in social media, social gaming, ecommerce or lead gen.