I love having fun. So do you. None of us have enough delight in our lives. When we find it, we want to evangelize it. We want to spread the joy around. This leads to word-of-mouth viral growth.
Snapchat*, from the beginning, is deliberately fun, not functional. We use iMessage to tell someone you’re running late but we use Snapchat to send someone a funny selfie that will make them smile.
Instagram from its infancy is all about delivering joy through beautiful images. It’s a highlight reel and the filters are designed to make everything look perfect.
Musical.ly was originally an education social network before the founders realized that lipsynching is much more fun than instructional videos. It grew through word of mouth too.
SoulCycle transformed indoor cycling from a grind into a dance party on a bike. Their devotees love sharing, posting and talking about all things SoulCycle.
The growth of HQ Trivia* has been similarly explosive.
People play together, in person and remotely, because playing is fun. They are adding the game times to their calendar and inviting their friends because they want to share the excitement.
If you’re building experiences and looking for word of mouth vitality ask yourself, is your product genuinely fun? It’s the best way to grow.
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