EverString is a B2B marketing intelligence platform that helps enterprises generate demand for their products and services. EverString maximizes the value of leads by identifying the most likely to convert, boosting conversions by greater than 50%. EverString also generates new leads with a high probability of conversion, and identifies the best upsell/cross sell prospects. EverString’s solution is based on a predictive analytics model that leverages advanced natural language processing, text mining, machine learning and computational optimization.