Cheddar is a new video news network focused on covering the most innovative products, technologies, and services transforming our lives. The network will cover this news through the lens of the companies and executives driving these changes.
Live and on demand from its broadcast locations on the floor of the New York Stock Exchange, NASDAQ Marketsite, and the field, Cheddar will exclusively cover companies in technology (i.e. Google, Apple, Uber, Airbnb), media ( i.e. Netflix, Disney, Hulu), and innovative consumer products (Lululemon, Chipotle, Tesla).
Cheddar is post-cable TV network using modern cloud-based infrastructure to shoot, live switch, and stream the network. It will delivered over the top (OTT) on phones and connected televisions through distribution partnerships under active negotiation. Cheddar is for people in their 20s and 30s, who don’t have cable TV and don’t want cable TV. Cheddar will be ad free but utilize innovative product placements in fashion, food, and technology.