After years living and style watching in San Francisco we saw a clear need for a new product. Women had too many options and yet no perfect shoe. There wasn’t something that was living at the front of the closet—one shoe that could easily take you through your whole day. Rothy’s is more than just a branding exercise – we wanted to create a fundamentally different shoe.

We approached everything in a new way and created a new design process, a new manufacturing process, using new materials. We built something completely differentiated and distinctive. The result is a wardrobe game changer.