Bonobos is a premium, web-driven men’s apparel brand and e-tailer. Launched in 2007 around a better-fitting pair of men’s pants, Bonobos now sells shirts, suits, shorts and swim and curates over 70 partner brands’ apparel, accessories and footwear. Bonobos is leading the vertical web revolution, delivering a well-targeted brand promise online: excellent product and excellent service, together.