We see an opportunity to rethink outbound workflows with AI as the foundational engine, not a tacked on feature to legacy workflows that no longer work.
In Lightspeed’s 2023 sales and GTM benchmark report, 75% of companies are using or interested in using an AI-driven solution for outbound prospecting. But their main hesitation is AI’s ability to handle nuance.
AI should help discover and scale the unique triggers in a company’s outbound motion, not shy away from it and serve generic use cases.
We’re building Bluebirds to create, test, and scale triggers with AI. Reps can quickly target and personalize their outreach in a unified workflow – reaching the right personas, with the right message, at the right time.
Alex Kayyal
FractionFraction
Faction Ventures, LLC (“Faction”) and Lightspeed Management Company, L.L.C. (“Lightspeed”) are separate businesses that operate independently of each other. Faction is a registered investment adviser under the United States Investment Advisers Act of 1940, as amended. Faction advises its own fund(s) and does not advise any Lightspeed clients, and Lightspeed does not advise Faction or any of its clients. Lightspeed and Faction are parties to an agreement pursuant to which Lightspeed holds certain interests in Faction and the fund(s) Faction manages.
