[Video Credits: Tech in Asia Conference in Jakarta, October 2024]
Sharing insights from “Southeast Asia: Resetting Expectations,” a report he co-authored with venture partners at Lightspeed, Kevin offered a nuanced perspective on the region’s tech landscape, emphasizing the need to focus on the diverse consuming class and income distribution over mere population size.
Key Takeaways:
- Southeast Asia’s dynamics differ significantly from India and China; a regional approach is crucial for success
- It is possible to build a business in the region that is valuable at scale if founders reset their expectations
- Founders should embrace realistic goals and develop a deep understanding of local consumer behavior
- Singapore is the most important market in Southeast Asia
- Leveraging advertising as an additional income stream can enable founders to extract more revenue without increasing costs for customers
Kevin Aluwi is a venture partner at Lightspeed. Prior to this, he was co-founder and CEO at Gojek, Indonesia’s leading ride-hailing, food-delivery, and payments app
Here’s the full report