Key Market

Sweden

KEY MARKET

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Swedish business leaders demonstrate a measured understanding of the evolving geopolitical and business landscape in 2025, balancing recognition of significant shifts with notable uncertainty about their long-term implications.

Swedish leaders show a measured stance on the future of geopolitics. While Swedish executives acknowledge shifts in the landscape, only 38% believe regional trade blocs will replace globalization – the lowest among all respondents. Notably, nearly a third (28%) neither agreed nor disagreed a shift would occur—the highest among all respondents by a substantial amount—suggesting potential uncertainty among our respondents about the future of global power dynamics. This recognition of ongoing change, coupled with uncertainty of its effects, manifests in cautious operational responses that align with global averages.

While Swedish leaders may be uncertain about geopolitical shifts, they have clear positions on technological transformation and regulation. They are among the most aggressive in planning AI integration across tasks, workflows, and supply chains (45%). However, they resist sweeping predictions about AI’s disruptive power – 43% disagree that AI will make long-term workforce planning impossible, second highest among all respondents. This balanced view of technology contrasts with their perspective on regulation, where Swedish leaders stand out as the most likely (32%) to reject the notion that regulations will force industry consolidation.

Together, this data portrays Swedish leadership as embracing technological change while maintaining a cautious outlook on geopolitical shifts and regulatory impacts.

Overview

50%

Which regions present the strongest new business opportunities for your organization in 2025?

EUROPE
0%
ASIA (SOUTH ASIA)
0%
AFRICA
0%
ASIA (EAST ASIA)
0%
NORTH AMERICA
0%
Overview

42%

Thinking about the following potential shifts in the international business landscape, which five do you think will have the most significant impact on fostering innovation and growth?

Opportunities borne out of geopolitical risk (e.g. defense tech, biotech, AI)
0%
Rise of sovereign wealth funds
0%
Adoption of AI/automation
0%
Remote work adoption
0%
Rise of global venture capital
0%
Overview

42%

Thinking about the same list of potential shifts in the international business landscape, which five are you most concerned about?

Opportunities borne out of climate risk (e.g. resilient infrastructure, insurance)
0%
De-dollarization
0%
Geopolitical shifts and more protective nationalism
0%
Adoption of fintech solutions as primary adoption
0%
Shifts in the global balance of power (i.e. G20 vs. BRICS)
0%

GEOPOLITICAL LANDSCAPE

Governments are increasingly becoming more protectionist in their business policy (i.e. cross-border data sharing, onshoring of chip manufacturing). Do you agree or disagree with this statement?

agree72%
disagree17%
Only 38% of Swedish respondents agreed that insular, regional trade blocs will replace the era of globalization - the lowest rate across all countries surveyed.

BUSINESS LANDSCAPE

Which of the following actions is your organization planning to take or continue in 2025 - specifically with a focus on the transformation of the labor market stemming from AI?

Integrate AI into the workflows of skilled workers
0%
Integrate AI/robotics into our manufacturing or supply chain
0%
Completely automate specific tasks
0%
Introduce experimental pilot programs
0%

AI will collapse traditional career paths and make long-term workforce planning impossible for business leaders. Do you agree or disagree with this statement?

agree42%
disagree43%

Supply chain resilience will take priority over cost optimization. Do you agree or disagree with this statement?

agree67%
disagree14%

Which of the following operational changes is your organization planning to make in 2025?

Diversify supplier base
0%
Relocate production facilities
0%
Increase regional focus
0%
Restructure international operations
0%
Exit high-risk markets
0%

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