Finland
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As global business leaders contemplate significant shifts in the international order, Finnish executives stand out for their markedly traditional perspective on globalization and measured approach to technological disruption.
From a geopolitical perspective, Finnish respondents emerge as strong defenders of existing global economic structures, consistently rejecting predictions of a more fragmented international system. Only 45% believe regional trade blocs will replace globalization – among the lowest of all respondents and one of only two countries where this view failed to gain majority support. This commitment to traditional international structures extends to their views on talent mobility, with less than half expecting a slowdown in the movement of skilled talent to developed nations – the lowest level of agreement among all surveyed nations.
On the business front, Finnish leaders are taking a balanced approach to technological transformation. While half are actively integrating AI into skilled worker workflows, they demonstrate the highest level of skepticism among all respondents that AI will make long-term workforce planning impossible. This suggests a pragmatic view that acknowledges AI’s potential to enhance rather than disrupt existing business structures and career paths.
These perspectives paint a picture of Finnish business leadership that favors measured evolution over radical transformation, maintaining faith in established global systems while preparing thoughtfully for technological change.
48%
Which regions present the strongest new business opportunities for your organization in 2025?
43%
Thinking about the following potential shifts in the international business landscape, which five do you think will have the most significant impact on fostering innovation and growth?
47%
Thinking about the same list of potential shifts in the international business landscape, which five are you most concerned about?
GEOPOLITICAL LANDSCAPE
Governments are increasingly becoming more protectionist in their business policy (i.e. cross-border data sharing, onshoring of chip manufacturing). Do you agree or disagree with this statement?
33% of Finnish respondents disagreed that supply chain resilience will take priority over cost optimization - the highest rate across all countries surveyed.
BUSINESS LANDSCAPE
Which of the following actions is your organization planning to take or continue in 2025 - specifically with a focus on the transformation of the labor market stemming from AI?
AI will collapse traditional career paths and make long-term workforce planning impossible for business leaders. Do you agree or disagree with this statement?
Supply chain resilience will take priority over cost optimization. Do you agree or disagree with this statement?
Which of the following operational changes is your organization planning to make in 2025?
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