Key Market

Brazil

KEY MARKET

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Brazilian business leaders demonstrate acute awareness of shifting geopolitical dynamics and their implications for business operations. Their perspectives reflect strong concerns about the fragmentation of the international financial system, with over 70% anticipating the emergence of competing payment networks between allied trade blocs like G20 and BRICS. This expected financial realignment coincides with their reports of greater difficulty in securing international government contracts, suggesting a more complex landscape for cross-border business relationships is emerging.

In response to these geopolitical transitions, Brazilian businesses are undertaking bold operational transformations. Notably, 50% of leaders are planning to relocate production facilities in 2025 – second-highest among all global respondents – signaling a major realignment of supply chains and manufacturing strategies. Their embrace of technological transformation is equally decisive, with 46% planning to completely automate entire departments – the highest percentage among all surveyed countries. This operational repositioning reflects Brazilians’ awareness of their need to aggressively reshape business fundamentals.

These insights paint a picture of Brazilian business leadership that is proactively adapting to a world of increasing complexity, where geopolitical considerations and technological advancement are becoming increasingly intertwined with core business strategy.

Overview

53%

Which regions present the strongest new business opportunities for your organization in 2025?

NORTH AMERICA
0%
EUROPE
0%
EASTERN EUROPE
0%
ASIA (SOUTH ASIA)
0%
SOUTH AMERICA
0%
Overview

47%

Thinking about the following potential shifts in the international business landscape, which five do you think will have the most significant impact on fostering innovation and growth?

Adoption of AI/automation
0%
Opportunities borne out of geopolitical risk (e.g. defense tech, biotech, AI)
0%
Opportunities borne out of climate risk (e.g. resilient infrastructure, insurance)
0%
Shifts in the global balance of power (i.e. G20 vs. BRICS)
0%
Geopolitical shifts and more protective nationalism
0%
Overview

40%

Thinking about the same list of potential shifts in the international business landscape, which five are you most concerned about?

Opportunities borne out of climate risk (e.g. resilient infrastructure, insurance)
0%
Shifts in the global balance of power (i.e. G20 vs. BRICS)
0%
De-dollarization
0%
Rise of global venture capital
0%
Adoption of fintech solutions as primary adoption
0%

GEOPOLITICAL LANDSCAPE

Governments are increasingly becoming more protectionist in their business policy (i.e. cross-border data sharing, onshoring of chip manufacturing). Do you agree or disagree with this statement?

agree70%
disagree16%
71% of Brazilian respondents agreed that allied trade blocs will increasingly create their own payment networks (i.e. G20 vs. BRICS), effectively fragmenting the global financial system into competing spheres of influence.

BUSINESS LANDSCAPE

Which of the following actions is your organization planning to take or continue in 2025 - specifically with a focus on the transformation of the labor market stemming from AI?

Integrate AI into the workflows of skilled workers
0%
Introduce experimental pilot programs
0%
Completely automate entire departments
0%

AI will collapse traditional career paths and make long-term workforce planning impossible for business leaders. Do you agree or disagree with this statement?

agree60%
disagree25%

Supply chain resilience will take priority over cost optimization. Do you agree or disagree with this statement?

agree67%
disagree13%

Which of the following operational changes is your organization planning to make in 2025?

Relocate production facilities
0%
Restructure international operations
0%
Diversify supplier base
0%
Increase regional focus
0%

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