Neetzan grew up in a small farming village in Israel, where the Internet became his window to the outside world and the value of community and a strong work ethic was instilled. Fast forward to 2018, he joined Lightspeed as an award-winning audience development executive with a proven history of transformative growth-hacking. When you’re a new company looking to ramp quickly, growth-hacking is the “secret sauce” that can make it or break it. Neetzan has made a career of this, and focuses on helping Lightspeed portfolio companies across industries take their audiences to new heights.
At the core of Neetzan’s expertise is a commitment to organic growth, which stems from his personal experience growing — and eventually selling — his own viral news website, The Daily What, nearly a decade ago. At that time, he was only vaguely familiar with SEO and paid promotions. And social media was barely a known quantity. So, he put all of his effort into doing the only thing that made sense to him at the time: Creating good content that people enjoyed and loved to share.
Neetzan learned priceless audience development lessons from building his brand the old-fashioned way. It also helped pave the way for a career of connecting people with meaningful, engaging, and useful information. After selling The Daily What, Neetzan spent many years at Gawker, Whisper and The Hill, and traffic simply skyrocketed under his purview.
Despite eventually learning all about various paid growth strategies, Neetzan still insists on putting organic growth — and putting people — first. “Platforms and algorithms and trends and best practices change, but the value of organic growth remains constant,” said Neetzan.