Marketing Partner

Meredith Kendall

The stakes are high when a company is young, and the ability to have a big impact is very real.

As Lightspeed’s first Marketing Partner, Meredith leads an array of projects throughout the firm.

“One day I’m learning about a company sending rockets into space, the next day I’m on set with founders pitching Jessica Alba, the next I’m at the NASDAQ in the fanfare of an IPO,” she says. “It’s different every day.”

It’s a job that suits her well. Like the company-building process itself, Meredith draws on her skill set and experiences to produce work greater than the sum of its parts.

A Southern Californian at heart, Meredith hails from Santa Barbara—”aka paradise,” she says—but went off to Stanford University to indulge her ambitions. There, she earned bachelor’s degrees in English and music composition, and a master’s in communications, before heading to work for two years on the global communications and public affairs team at Google HQ.

But the allure of sea and sand—as well as various media outlets—brought her back to Southern California.

First a talent manager for American Idol, she later became head of communications at Hulu. During her tenure at the on-demand video service, the company developed its first original series, received its first Emmy nomination, and grew its US subscriber base to over 6 million users.

After three years at Hulu, it was back to the Bay Area to consult with founders while at boutique communications consultancy The Pramana Collective. She also got her feet wet as an investor and board advisor to startups including Color Genomics and Surf Air.

It was the excitement of early-stage investing that led Meredith to Lightspeed in 2016. “The stakes are high when a company is young, and therefore the ability to have a big impact is very real,” she says.

Coming from a media-centric background, she’s most excited about the firm’s burgeoning consumer portfolio, where brand identity is crucial to a company’s success. Still, it’s the ever-changing landscape of the firm and of the startup world at large that gets her going each day.

“We have a very ambitious roadmap ahead,” Meredith says. “It feels a bit like the Wild Wild West sometimes, and that’s the fun part.”

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