Geniebook is an education technology company for K-12 students across Southeast Asia, including Singapore, Vietnam and Malaysia. Its core products are live courses and AI personalized worksheets across multiple subjects, including in math, science, and English. Founders Neo Zhizhong and Alicia Cheong are industry insiders with both having spent 10+ years in education. Neo Zhizhong is the CEO and is a serial entrepreneur. Alicia is the COO and also co-founded SchoolPlus together with Neo previously.