MyBuys helps marketers increase their marketing effectiveness by learning what individual shoppers like, then using these insights to present them with the most compelling recommendations and offers, coordinated across every channel — on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. Magazine for 2011.

MyBuys merged with Magnetic in 2015.