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Category "viral"

Wired’s August edition has a good article about how newspapers are putting their readers to work which is worth reading. But one section that jumped out at me has broader applicability:

A GetPublished! button features prominently on many Enquirer Web

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Marketers are always looking for new and innovative ways to break through the clutter and get their advertising message across. This is true across all media. In TV, some advertisers are looking beyond the 30 second spot to sponsor a

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I’ve been traveling a bit this week, speaking at Widgetcon on Wednesday and at Community Next on Saturday. Both panels were on the topic of viral marketing; at Widgetcon with a focus on how brands can use widgets for marketing

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Many people have been asking what a facebook app is worth.

Andrew Chen at MDV says in an interview with Insidefacebook that a facebook app user is worth about 1% of a user on your website.

Read Write Web …

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Facebook apps continue to proliferate, but there is a strong “long tail” effect to their adoption. Below is a graph of the number of users of the top 100 apps as of 4pm on June 26th according to appsaholic.…

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It’s becoming fashionable to question Facebook’s importance recently. Its so “first half of June”. But I’m still young, naive and in love.

At least four companies have really made a big “multi app” push into Facebook; Hot Or Not, …

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Venturebeat has a great interview with Lance Tokuda and Jia Shen, the co-founders of Rockyou, on virality and Facebook. Rockyou is a Lightspeed portfolio company.…

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Facebook is transforming a lot of social media companies right now with its platform release, and its getting a lot of well deserved coverage.

Marc Andreessen put up a good post yesterday analyzing the facebook platform . He comes up …

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I’ve been obsessing over the Facebook platform since it launched last week. As has been extensively covered, its an incredible distribution platform for other companies. The most popular apps in the platform early on were existing companies like iLike

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As I’ve said in the past, I think that distribution is the most important success factor in the early stages of any new consumer technology. Distribution used to mean getting a carriage deal done with a big portal. These …

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