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Category "video"

eMarketer has a couple of interesting charts on CPMs by media types.

First offline media:

Next online video:

Online video preroll CPMs are at $25-35.

TV CPMs are at $6-10.

Even granting some premium for preroll that has to …

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Today in an article about Tim Armstrong’s departure from Google, the WSJ offhandedly says:

But advertisers mostly haven’t committed a large amount of ad dollars to these emerging areas. YouTube, for example, will account for only roughly 3% of

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Last week I missed the announcement of “The Pool“, a new initiative to help build standards in online video advertising:

Media companies including Microsoft, Yahoo, CBS’s CBS Interactive and Hulu.com are joining forces to attract more money to

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For a long time I’ve been calling for standards in social media advertising. Today if an advertiser wants to make a social media buy across multiple social sites, they will need to build different creative for each of the …

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TV Week reports on a new report from the Diffusion group on video advertising:

Professional Web programming yields very high CPMs, the report found. The CPMs for long-form online content are $40 today and will reach nearly $46 in 2013.

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Last year I made some predictions about the consumer internet in 2007 and they were at least directionally correct. So let me take a crack at 2008. Regular readers will not be surprised at some of my predictions as they …

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I moderated a panel today at NewTeeVee Live, which was one of the best conferences that I’ve attended this year. Kudos to Om and Liz for putting together a great show.

The four panelists were all CEOs of video …

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Via NewTeeVee, the Freakonomics blog asks, “Is web video really hurting TV?”

Read the whole thing, but in summary it says that entertainment consumption isn’t zero sum. A study of typical web video viewers found that …

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Tod Sacerdoti, CEO of the online video ad network Brightroll, notes that video impressions will soon pass number of searches.

1. U.S. video impressions will pass core search impressions in the next three months
2. U.S. video impressions

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I posted last week about why I though that Google’s new overlay advertising product would be good for the whole industry; Gootube has both the volume of inventory and the advertiser relationships to make the overlay a standard ad …

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