Whether on Facebook or mobile, when a potential user first comes across your app, they typically see name, logo and rating. There is only so much you can do to change name and logo. But rating is definitely something that …
Two years ago I asked if crowds generated wisdom, or simply crowdiness. Today’s WSJ has a really interesting article on the same topic, concluding that popularity is self fulfilling and that arbitrary top 10 lists can meaningfully increase the …
Really interesting post at Kotaku about City of Heroes experience with crowdsourcing story arcs.
In a letter to the community posted on the official City of Heroes website, Matt “Positron” Miller revealed that within the first 24 hours of
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The Economist has another fascinating article about face. Specifically, about physiognomy – the idea that the way you look is a reflection of your character.
In particular, it describes research done by at Rice University to see if people …
The Economist in their latest technology quarterly review look at how user reviews stimulate ecommerce.
They find that once you have about 20 reviews of a product, you start to see increases in sales conversion rates:
The sheer volume
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Wired has an article in its November issue about Urban Baby and You Be Mom. Urban Baby is an anonymous forum for Moms. Like 4chan, its anonymity makes for a mix of candid discussions, raw honesty and trolling, …
I’ve posted in the past about how points can be used to drive user behavior.
Last week the Washington Post explored when play becomes work, and talked about some of the downsides of using rewards systems:
More than
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TV Week reports on a new report from the Diffusion group on video advertising:
Professional Web programming yields very high CPMs, the report found. The CPMs for long-form online content are $40 today and will reach nearly $46 in 2013.
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The Social Gaming Summit was quite a success on Friday. Over 400 attendees seemed to enjoy the sessions based on the high proportion of people in sessions (vs in the lobby) and the fact that even the last session, that …
The NY Times realizes that teen girls are driving social media:
Research by the Berkman Center for Internet & Society at Harvard Law School, the result of focus groups and interviews with young people 13 to 22, suggests that
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