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Category "retention"

Growth without retention leads to the dreaded sharksfin curve. If you’re not retaining your users, then it doesn’t matter how quickly you add new users to your product. You have a leaky bucket.  Sooner or later, when you …

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Fascinating study in the Harvard Business Review about twitter. It looks at 300,000 users and covers differences in behavior between men and women, # of followers and # following. But most interestingly, it looks at usage:

Twitter’s usage patterns

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Last week Andrew Chen wrote an excellent post about the growth and potential decay of viral apps. Rather than just focusing on the elements of viral growth, Andrew also took into account the declining likelihood of an accepted invitation …

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