Whether on Facebook or mobile, when a potential user first comes across your app, they typically see name, logo and rating. There is only so much you can do to change name and logo. But rating is definitely something that …
I’m a big fan on focusing on getting the “copy” (the words on the page) right to drive behavior. I’ve posted in the past about Cialdini’s great book, Influence, The Psychology of Persuasion, and how the principles outlined in …
I asked the CEO’s of the companies that I work with, ”What are your company related new years resolutions?”. Each had a different spin, but they mostly fell into a few themes of:
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A couple of years ago I posted about how improving copy is an easy way to increase user interaction. Bokardo recently posted on a similar topic, about how microcopy can improve your user interface:
Microcopy is extremely contextual…that’s
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Two years ago I asked if crowds generated wisdom, or simply crowdiness. Today’s WSJ has a really interesting article on the same topic, concluding that popularity is self fulfilling and that arbitrary top 10 lists can meaningfully increase the …
I recently saw a useful deck from Create with Context about how people really use the iPhone. The company did a bunch of ethnographic research on how ordinary users (not power users) used the iPhone, and in particular, what …
I recently posted about how usability testing can slow down launch but speed up success. But usability testing is just one of many elements of user experience research, with others including the ethnographic field studies made popular by Ideo, …
If you’re doing A:B testing, you should read this paper and the accompanying presentation by Kohavi, Practical Guide to Controlled Experiments on the Web: Listen to Your Customers not to the HiPPO. It is a comprehensive primer on how …
Wired has an article in its November issue about Urban Baby and You Be Mom. Urban Baby is an anonymous forum for Moms. Like 4chan, its anonymity makes for a mix of candid discussions, raw honesty and trolling, …
Dan Cook has posted the slides of his recent talk, “The Rescuing Princess Application“:
My talk was on building an application that rescued princesses. The goal was to give interaction designers some insight into how game design might
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