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Category "pricing"

Really fun post from ConversionXL about pricing experiments, many rooted in people’s inability to do math, and the lessons of Influence and the Power of Persuasion.

Definitely worth reading and experimenting with if you’re in ecommerce.…

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I first heard this story at business school, I still love it today:

Steve Blank: Can I tell you a pricing story? When we starting Epiphany, I had no idea how to price enterprise software. There was one small problem,

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Amazon launched on the back of its discount pricing of books and music, and changed an industry. Blue Nile (my partner Peter Nieh led an investment in Blue Nile) built a business and a brand on better pricing for diamond …

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