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Category "myspace"

Interesting research noted at Inside Facebook on how different generations use social networks. Most interesting chart to me shows that Gen Y (15-29) and Gen Z (13-14) use Myspace more than Facebook.

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PlentyOfFish claims that MySpace is suspending all dating and diet campaigns:

Apparently they got an email saying:

I have a bit of news about your campaign. Rupert Murdoch has decided to put all dating & dieting campaigns on MySpace

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Businessweek covers the comments of writer Michael Wolff about Myspace, which he thinks is going to go away:

Michael Wolff: MySpace. They [meaning News Corp] know they have a huge problem. They’re quaking in their boots about MySpace. It always

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Paid Content summarizes some key comments from the NewsCorp earnings call yesterday:

– On MySpace: “We’re actually quite pleased with the momentum at MySpace… (for Q1) we’re pacing well against internal expectations.” He noted a “dramatic” increase in branded display

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A remarkable stat from Rupert Murdoch at the D conference, as quoted in the WSJ:

MR. MOSSBERG: Does [MySpace] skew younger?

MR. MURDOCH: No. That is a very old-fashioned view. Forty-five percent of all the people who use

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Lance Tokuda, CEO of Rockyou (a Lightspeed portfolio company) is interviewed over at paidContent.org about apps on social network platforms. Read the whole thing.…

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As I read the coverage about the real money trade in MMOs panel at GDC, I was reminded of danah boyd’s thoughts on why MySpace took off and Friendster did not, which notes in part:

Friendster killed off anyone

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Lightspeed hosted a summit for portfolio companies and friends of the firm in the fall, focused on consumer internet user acquisition. One of the panels was about building community on a social media site, and on that panel Angelo Sotira

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Interesting article yesterday from the NY times that outlines some of the research findings on Facebook users (spotted via Bokardo).

Some interesting quotes from the article:

Researchers learned that while people perceive someone who has a high number of

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Two interesting posts recently address the issue of the number and strength of online relationships within social networks. Andrew Chen notes that friendships are complex:

…friendship networks are actually very complex, and are poorly approximated by the “friends” versus

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