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Category "media"

Two years ago I posted about the three ways to grow an online media business to $50 million in revenue. In this article I focused on RPM (Revenue per thousand pageviews, = CPM x sell through rate x # of …

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AdAge has a good article today about how AOL has been attacking web publishing where it notes:

In the heady days of early 2000, the megamerger of AOL and Time Warner heralded the web-based future of publishing. It would create

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I’ve noted in the past that some online and offline distinctions are starting to blur. Some companies are finding that the easiest way to monetize their content is to turn bits into atoms and sell the atoms – people …

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Via NewTeeVee, the Freakonomics blog asks, “Is web video really hurting TV?”

Read the whole thing, but in summary it says that entertainment consumption isn’t zero sum. A study of typical web video viewers found that …

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Andrew Bridges of Winston Strawn recently spoke to a number of Lightspeed‘s portfolio companies about how to best manage IP, copyright and trademark risks. Andrew is a highly regarded litigator who has been the lead counsel in a variety …

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Virtual worlds are big and will continue to grow – over $1bn has been invested in 35 virtual worlds in the last year. A recent eMartketer report on virtual worlds notes that:

eMarketer estimates that 24% of the 34.3

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People are asking what a widget is worth, and in particular what a Facebook app is worth. Lance Tokuda, CEO of Rockyou (a Lightspeed company), received a lot of coverage when he told the NY Times that the Superwall app

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One of my consumer internet predictions for 2007 was that social network widgets would find a business model. There are a number of conferences coming up over the next few weeks that will address this, including Graphing Social Patterns, …

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Marketers are always looking for new and innovative ways to break through the clutter and get their advertising message across. This is true across all media. In TV, some advertisers are looking beyond the 30 second spot to sponsor a

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Some of the more interesting new online media sites are perfecting the art of harnessing the audience to author content and in many cases to be part of the content.   The emerging model is between pure social media site UGC

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