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Think Big. Move Fast.

Category "marketing"

 By Peter Nieh and Justin Caldbeck

As a firm, we focus our investments around key concepts or themes that we think will disrupt markets, create new ones and significantly improve the ways we live and work – themes like Flash

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Fascinating article in the WSJ a couple of weeks ago about how the big insurance companies are testing using data profiles to identify risky clients. Using the data is potentially an alternative to the costly physical exams currently …

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Marketing Sherpa recently surveyed around 2000 search marketers for their 2008 Search Marketing Benchmark Guide. Some interesting tidbits from their summary:

Focus on long tail keywords:

Search is orienteering, not teleportation:

Well, if you actually look at the distribution

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In the past I’ve written about encapsulating your business plan for potential investors in an executive summary, or even more succinctly as a high concept startup pitch. This is helpful for communicating to angel investors and VCs, but it …

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