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In yesterday’s Facebook earnings call, a lot of concern has been raised about how teen usage on Facebook has dropped slightly. Said Facebook’s CFO:

“Our best analysis of youth engagement in the U.S. reveals that usage of Facebook among

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Lots of coverage about Facebook Poke, which many have pointed out is a feature for feature clone of Snapchat. Some have pointed out that Poke was written in 12 days as evidence of the lightweight nature of Snapchat, and …

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A couple of weeks ago Webtrends analyzed 11,529 Facebook ad campaigns representing 4.5bn impressions to see what conclusions they could draw. It’s worth reading their short white paper on Facebook Advertising Performance Benchmarks and Analysis. Some highlights include:

  • Click

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This is the third year that I’ve tracked my birthday greetings as they have moved from private channels to public channels, primarily facebook. As I noted previously, in 2007 and 2008;

Social networks have changed the dynamic – it

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Facebook says that more than 30m people update their status at least once per day. So there are at least 30m status updates a day, and likely some multiple of that – perhaps in the order of 45-60m status updates.…

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Interesting research noted at Inside Facebook on how different generations use social networks. Most interesting chart to me shows that Gen Y (15-29) and Gen Z (13-14) use Myspace more than Facebook.

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On Wednesday I moderated a panel at ad:space (an ad:tech satellite conference centered on performance advertising) focused on how performance advertisers can be successful in social networks. The discussion from panelists Ro Choy (Chief Revenue Officer at Rock You, …

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Last September the NY Times did a terrific job of explaining microblogging, including the key elements of Facebook and Twitter. However, one thing has always bothered me about Twitter and Facebook status updates.

I believe that there is nothing …

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I’ve been posting on what Facebook could do to increase its sales of digital gifts, breaking down tactics into three categories, Means, Motives and Opportunity. We’ve covered Means and Opportunity, and today we’ll address Motive.

Motive

Let …

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We are looking at how Facebook could increase its digital goods revenue by improving the Means, Motive and Opportunity for users to buy digital gifts. Yesterday we looked at Opportunity. Today we’ll look at Means.

Means

Last year Facebook …

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