There has been a lot of conversation recently on the future of the media industry, specifically drawing comparisons between TV and film and the shrinking music industry. It’s been over 10 years since Napster came on the scene to disrupt …
Two years ago I posted about the three ways to grow an online media business to $50 million in revenue. In this article I focused on RPM (Revenue per thousand pageviews, = CPM x sell through rate x # of …
Marketers are always looking for new and innovative ways to break through the clutter and get their advertising message across. This is true across all media. In TV, some advertisers are looking beyond the 30 second spot to sponsor a …
Some of the more interesting new online media sites are perfecting the art of harnessing the audience to author content and in many cases to be part of the content. The emerging model is between pure social media site UGC …
Josh Kopelman has a good post this weekend about the friction between free and one penny when charging consumers for goods that can be delivered digitally (e.g. articles, video, music, information etc). As he points out, price elasticity is not …
As a venture capitalist, I often get the question, ‘Is it people or market?’
My answer is ‘Yes.’
There’s no doubt that great markets facilitate the building of great companies. But as we saw during the bubble, great markets can …
As a venture capitalist, I’m interested in investing in companies that could be big one day, that could get to at least $50m in revenue.
Here are three ways to get to $50m in revenue as an online media business; …
I’ve seen a few startups recently that are relying on launching a new form of advertising as their business model. These can include product placements, sponsorships of various flavors, new forms of local advertising, interactive out-of-home advertising, and lots of …
New York Magazine has a great article in its current edition where it attempts to understand the psyche of the users of social networks, especially the younger users. Although as investors and entrepreneurs, we do our best to get into …
I subscribe to Harvard Business Review but rarely read it – the long articles intimidate me! However, a friend of mine recently pointed me to a fantastic article in the October 2006 edition entitled “Strategies for Two-Sided Markets” …
