LP Login

Think Big. Move Fast.

Category "advertising"

A couple of weeks ago Webtrends analyzed 11,529 Facebook ad campaigns representing 4.5bn impressions to see what conclusions they could draw. It’s worth reading their short white paper on Facebook Advertising Performance Benchmarks and Analysis. Some highlights include:

  • Click

Continue Reading ...


Local has been a category that has long attracted a lot of attention from internet startups. Not surprising given that it is a $130Bn market. Now that Groupon and Living Social (a Lightspeed portfolio company) are growing s0 fast, …

Continue Reading ...


Some observations from Bipul Sinha about the internet and media industry in 2011.

1.  Year of Social Utilities

With over half a billion users and open graph integration, Facebook is the Internet with social graph at its core. This is …

Continue Reading ...


Once again Lightspeed is going on the record with some prognostications for what the future holds. Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how …

Continue Reading ...


One of Lightspeed’s consumer internet predictions for 2010 is that brand advertising dollars are going to start to flow online at scale. Two thirds of all ad spending in the US is for brand advertising, yet three quarters of online …

Continue Reading ...


I’ve noted in the past that the four core competences of ad networks are:

Aggregating Inventory
Aggregating Data
Targeting
Sales

Better targeting has historically been one core area of competition for ad networks, especially those focused on direct response advertising. …

Continue Reading ...


Last month I raised some concerns that the government could make monetization even harder for online ad networks and publishers through limiting their ability to do behavioral targeting. The pressure to do so is rising as the NY Times …

Continue Reading ...


Dan Cook has a great post about business models for flash game developers over at Lost Garden. He says:

Ads are a really crappy revenue source
For a recent game my friend Andre released, 2 million unique users yields

Continue Reading ...


AdAge has a good article today about how AOL has been attacking web publishing where it notes:

In the heady days of early 2000, the megamerger of AOL and Time Warner heralded the web-based future of publishing. It would create

Continue Reading ...


eMarketer has a couple of interesting charts on CPMs by media types.

First offline media:

Next online video:

Online video preroll CPMs are at $25-35.

TV CPMs are at $6-10.

Even granting some premium for preroll that has to …

Continue Reading ...