LP Login

Think Big. Move Fast.

Category "ad networks"

I’ve noted in the past that the four core competences of ad networks are:

Aggregating Inventory
Aggregating Data
Targeting
Sales

Better targeting has historically been one core area of competition for ad networks, especially those focused on direct response advertising. …

Continue Reading ...


Last month I raised some concerns that the government could make monetization even harder for online ad networks and publishers through limiting their ability to do behavioral targeting. The pressure to do so is rising as the NY Times …

Continue Reading ...


In the last few years, behavioral targeting has gone from being an interesting experiment to core to the success of many ad networks. Many networks are using data collected from one site to improve the targeting of advertising on other …

Continue Reading ...


In their most recent Razorfish digital outlook report, Razorfish (a leading interactive ad agency) found:

A closer look at the distribution of ad spend by Razorfish clients reveals several trends, including:
– An increasing reliance on ROI and proven

Continue Reading ...


There has been a proliferation of online ad networks over the last decade. There are three distinct generations of ad networks, and they have each excelled at a different part of the value chain:

First Generation: Controlling Inventory

The first …

Continue Reading ...


I recently had lunch with Iggy Fanlo, CEO of Adbrite. He is one of the most thoughtful people I know in the online ad business and I always enjoy our conversations. He related to me how he sees ad targeting …

Continue Reading ...


Andrew Chen has a good post on how to forecast advertising for web startups:

The right way to model out inventory is a number of equations – I’ll pretend that a site has two types of inventory, their “brand”

Continue Reading ...


Last year I made some predictions about the consumer internet in 2007 and they were at least directionally correct. So let me take a crack at 2008. Regular readers will not be surprised at some of my predictions as they …

Continue Reading ...


Yesterday I put up a post claiming that Web 2.0 has been driven by variablization:

    Variablized Development Costs
    Variablized Content Costs
    Variablized Marketing Costs
    Variablized Distribution Costs
    Variablized Monetization

It struck me that many of the same dynamics are …

Continue Reading ...


This afternoon I spoke to the Stanford class on Creating Engaging Facebook Apps.

As I said at Web 2.0 expo, building big businesses online is hard work. While it isn’t hard to start an app company, especially as …

Continue Reading ...