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Monitor110 recently shut down after raising $20m over three rounds. One of the co-founders wrote a portmortem of Monitor110, highlighting 7 mistakes that the company made:

1. The lack of a single, “the buck stops here” leader until too late in the game
2. No separation between the technology organization and the product organization
3. Too much PR, too early
4. Too much money
5. Not close enough to the customer
6. Slow to adapt to market reality
7. Disagreement on strategy both within the Company and with the Board

(found via Brad Feld)

At the other end of the spectrum is a post mortem of a bootstrapped two person startup that shut down last month after building for 1.5 years but not raising any venture capital. This founder’s lessons learned are more tactical, but no less important:

1. If your idea starts with “We’re building a platform to…” and you don’t have a billion dollars in capital, find a new idea. Now.
2. It’s a marathon, but it’s a marathon made of sprints
3. Initial conditions matter. A lot.
4. Developing in a vacuum never works.
5. Beware the chicken and the egg.
6. Prototype any 3rd-party libraries that you’ll be depending upon, before you base your product on them.
7. If you’re doing anything other than building your project and getting users, it’s premature.
8. The product will take longer than you expect. Design for the long-term.
9. People have an incentive not to crush your dreams. Take everything they say with a grain of salt.
10. Know your limitations.

(found via Brian Green)

I would recommend entrepreneurs to read both posts.

“Those who cannot remember the past, are condemned to repeat it.” — George Santayana

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There has been much handwringing about how silly facebook apps are, and how it would be so much better if they were more useful. But Facebook users have voted with their mouse buttons, as the O’Reilly report in May showed:

According to a Medialets survey, it seems that iPhone users have voted in exactly the same way, with almost half iPhone apps being games or entertainment:

Girls (and boys) just want to have fun.

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Today GigaOm has an interview with the CEO of Jagex, publisher of Runescape, a free to play MMOG with more players in the west than World of Warcraft. Some stats to give you an idea of their scale:

- New content (questions, items, etc.) added to RuneScape every two weeks
- Peak concurrency: 250,000
- Average player time: 12.5 hours/week
- 250 RuneScape shards for up to 2,000 players each. Unlike many MMORPGs, player characters are not bound to a single shard.
- Main player demographics: 60 percent are from the U.S., 25 percent from the EU, smaller percentages from Australia/New Zealand and Canada. Player age typically 8-20, approximately 80 percent between 10-16.

Very impressive.

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The NY Times has a great article this Sunday about how habits may be good for you. It is ostensibly about how Dr Val Curtis turned to Proctor and Gamble, Colgate-Palmolive and Unilever to help create a new habit …

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I recently had lunch with Iggy Fanlo, CEO of Adbrite. He is one of the most thoughtful people I know in the online ad business and I always enjoy our conversations. He related to me how he sees ad targeting …

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At the Social Gaming Summit recently, on the panel about Monetization and Business Models, David Perry mentioned that there were 29 business models for games that he was familiar with. I asked him to do a guest post listing them …

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Inside Facebook has an interesting post about Facebook’s evolving approach to platform management. Justin notes that Slide’s Top Friends app has now been suspended for the platform for 5 days, the most serious punishment for any app so far. …

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Bokardo has an interesting interview with Bryce Glass of Yahoo, about Yahoo’s social design pattern for reputation. Building reputation systems can really help drive high quality engagement on a social media site, but is also fraught with danger and …

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I got an email today from Kyle Brady titled “Response to Your Response on My Blog” which puzzled me as I hadn’t come across his blog before. I clicked through to his post; he had been called by a …

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GigaOm says that IMVU is generating over $1m/mth in revenue:

Flying under the proverbial radar for the last four years, the web-based virtual world chatroom IMVU has released new jaw-breaking data: Since April 2004, it has amassed 20 million registered

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