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Think Big. Move Fast.

We all know that internet usage is steadily shifting over to mobile. We also know that mobile phones are not just mini laptops. User behavior changes on mobile phones. I have a guest column in Pando Daily today that talks about how ecommerce has steadily been changing from a “shopping is a chore” paradigm to a “shopping is fun” paradigm, and how mobile has accelerated and exacerbated this shift. I talk about how underlying this shift is a move from thinking about ecommerce conversion rate on a per visit basis to a per user basis. Check it out!

  • Mary

    Great article, Jeremy. I would also add that there is a wave of ecommerce companies moving into the subscription model. At CoutureSqd, we look at users by lifetime revenue. (In case you haven’t heard, CoutureSqd is an apparel rent-and-purchase company with a Netflix twist.)

  • http://www.giftsspace.com/blog Online Strategies

    A responsive web design is the need of the day as far as mobile eCommerce is concerned. An eCommerce site which loose its consistence over different devices will be a show stopper.