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Think Big. Move Fast.

We all know that internet usage is steadily shifting over to mobile. We also know that mobile phones are not just mini laptops. User behavior changes on mobile phones. I have a guest column in Pando Daily today that talks about how ecommerce has steadily been changing from a “shopping is a chore” paradigm to a “shopping is fun” paradigm, and how mobile has accelerated and exacerbated this shift. I talk about how underlying this shift is a move from thinking about ecommerce conversion rate on a per visit basis to a per user basis. Check it out!