We all know that internet usage is steadily shifting over to mobile. We also know that mobile phones are not just mini laptops. User behavior changes on mobile phones. I have a guest column in Pando Daily today that talks about how ecommerce has steadily been changing from a “shopping is a chore” paradigm to a “shopping is fun” paradigm, and how mobile has accelerated and exacerbated this shift. I talk about how underlying this shift is a move from thinking about ecommerce conversion rate on a per visit basis to a per user basis. Check it out!