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Think Big. Move Fast.

In 2009 social gaming exploded onto the scene. EA bought Playfish for $300M+ just a couple of weeks ago, and Zynga and Playdom* both raised large rounds of financing this year. Traditional computer gaming has been showing steady growth for a long time, but not the tremendous growth that the leading social games companies have shown. What is it about social games that has enabled such a difference in trajectory over the last year? And why has it been startups and not the big established publishers that have led the charge. There are three key factors:

DRAMATICALLY FASTER AND CHEAPER DEVELOPMENT

FRICTIONLESS DISTRIBUTION

FREE DISCOVERY

Read more about these three factors at my guest post over at Paid Content.

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*Lightspeed Venture Partners is an investor in Playdom