TV Week reports on a new report from the Diffusion group on video advertising:
Professional Web programming yields very high CPMs, the report found. The CPMs for long-form online content are $40 today and will reach nearly $46 in 2013. Meanwhile, CPMs for short clips are clocking in at about $30 and will rise to a little over $34 in five years.
The CPMs for user-generated video will have the smallest rise, from only $15 today to about $17 in 2013.
While many have viewed this negatively because User gen video ad rates are lower than professional programing, I think that $15 CPMs with no content creation costs sound pretty good to me!