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Think Big. Move Fast.

Facebook apps continue to proliferate, but there is a strong “long tail” effect to their adoption. Below is a graph of the number of users of the top 100 apps as of 4pm on June 26th according to appsaholic.

Facebook Apps

While much attention has been focused on top apps like iLike and Top Friends, there are only 20 apps over 1 million users in the directory, 53 over 100k users and and 145 over 10k users.

In aggregate, the top 100 apps have 63.5m users. Given that the 100th app, LOLcats, has 22k users, and even accounting for apps not yet in the directory, its likely that no more than 70m apps have been installed so far.

A recent WSJ article says:

Already all the activity has helped Facebook grow to 27 million active users from 24 million before the platform launch, with more than half using at least one of the new services, Facebook says.

So if there are 13.5m Facebook users with at least one app, then a Facebook user with at least one app has around 5 (~70m/13.5m) apps installed on average. There is likely a long tail distribution to this statistic as well, with many users with just one app installed (likely Top Friends given that it has 7m users) and some “application sluts” with 12 or more.

This suggests that there is still a lot of room for growth for apps on the Facebook platform.

  • http://www.johnniemanzari.com Johnnie Manzari

    I was thinking about this yesterday. There are over 1000 applications at this point, with the majority at less than 100 installs. So your x-axis would be 10x the length it is now if you included them all. It’s a very long tail.

  • http://waxy.org Erik

    There’s also Appaholic at http://appaholic.com

    You can download the raw data for more apps that the Facebook app provides, plus the graphs are prettier (or so I think).