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Think Big. Move Fast.

For those who liked my previous post on how casual immersive worlds are hitting the mainstream in the US, there was a good article in Sunday’s San Francisco Chronicle, found via Ypulse.

My favorite comments was about webkinz, the plush toy that comes with a unique code for a matching online avatar:

“I don’t really play with it a lot,” Laurel said of her plush toy. “But sometimes, when I see it, it reminds me to go play (with the computer game).”

Genius.